The Customer’s Need
The office of the building at 55 West Wacker Dr. in Chicago, Illinois required an illustration of their building for use on printed note cards in order to extend the branding and image of their building property.
Randal Birkey created a line and watercolor rendition of the building as viewed from the Chicago River. The artwork was supplied to the designer as a deigital file and placed into industry standard digital design layout software. The final digital files were sent to a commercial printer, output to film and converted to CMYK printing plates. The note cards were run on a 4-color printing press, and delivered to the 55 W. Wacker Drive Office of the Building.