OBJECTIVE
Generate new clients and freelance illustration business by creating a self-promotional ad in the Chicago Creative Sourcebook
SOLUTION
In partnership with his Chicago artist rep, Randal Birkey created an ad featuring his illustration work for insertion in the 1997 Chicago Creative Directory.
It worked! In 1997 this ad produced new illustration work from:
- DDB Needham Worldwide – McDonald’s Corporation
- Malcolm Marketing Communications for Carsonite International
- Davidson Marketing
Contact Randal Birkey for all your illustration needs.