Desquam Logo Illustration
CLIENT
Abbott Laboratories
Abbott Park, IL
OBJECTIVE
Abbott required a new pharmaceutical product logo illustrated in a technical “blueprint” look to help communicate the “cutting edge technology” used in the product development and to aid in brand positioning.
SOLUTION
Randal Birkey created the logo in a technical software drawing environment, adding the paper textures and construction lines. The composite file was delivered to the client for placement into standard graphic design software.