Desquam Logo Illustration

CLIENT

Abbott Laboratories
Abbott Park, IL

OBJECTIVE

Abbott required a new pharmaceutical product logo illustrated in a technical “blueprint” look to help communicate the “cutting edge technology” used in the product development and to aid in brand positioning.

SOLUTION

Randal Birkey created the logo in a technical software drawing environment, adding the paper textures and construction lines. The composite file was delivered to the client for placement into standard graphic design software.