Steel Company Trade Ads


Hubbell Steel
Franklin Park, Illinois


A Chicago area steel distributor required conceptual images for a series of trade ads.


Working with a designer, Randal Birkey created a series of conceptual images in a digital watercolor style using Fractal Painter on a Macintosh, using a Wacom Tablet. The images were delivered in formats that could be placed directly into design layout software, bypassing the usual image “scanning” stage.